The saying goes that you’re only as good as your word – but that word is worthless if nobody else understands it. So why is it then that some HR professionals still rely on language that other departments find difficult to interpret? HRM
“A lot of the time people in HR speak a different lingo to execs or people on the front line,” says GoodLife’s
VP of People and Culture, that’s why there’s often a disconnect between different departments.
After starting in sales and working through management, Free sees the company from both sides: “I really understand the business lingo and jargon and sometimes I feel like I’m translating between HR professionals and the business,” she says.
It might come as an unpleasant surprise, but a study by the Australian Human Resource Institute found that an astounding 80 per cent of managers outside of HR either did not “understand or were unsure about what the human resources department does.”
While we can hope that Canada fared better, a global Mercer study suggests otherwise – it found that 84 per cent of business execs admitted they had no more than a “moderate” understanding of the return on human resources in the organizations.
Of course, we’re not disputing the fact that HR has a real and valuable impact on a company’s bottom line – but it seems most organizations’ execs don’t understand exactly what that is and, even more worryingly, aren’t concerned with finding out.
So how can HR get the point across?
“Simplify the language used by your staff,” suggests HR pro John Sullivan. “Ensure that all HR communications are dominated by business words and not by jargon, acronyms and the latest HR fads.”
“There are many business-oriented words that HR needs to use more often, including terms like productivity, revenue impact, quality, competitive advantage, innovation, risk management and impact on profit,” asserts Sullivan.
VP Alana Free
agrees – “The more HR professionals that can speak in business lingo and can bring results instead of hunches, the better. That will make a huge difference.”
More like this:
What CEOs want from HR directors – part one
What CEOs want from HR directors – part two
Boot-camps and breaking down barriers – with CIRA