Five ways to use social media when recruiting

Five ways to use social media when recruiting

Five ways to use social media when recruiting

Employment branding

“Your employment brand is the public’s view of your company as an employer, and these days it’s based largely on your social presence,” says Miller-Merrell. “It’s your job to shape and influence that brand, so use your social presence to build it.”

Developing a strong employment branding strategy is important but Miller-Merrell suggests starting with three simple things: consistency across all channels, perfecting the tone of your messaging and creating a network of people who are advocates of your employment brand – such as current employees.


Engage your social networks with video broadcasting apps like Meerkcat and Periscope, advises Miller-Merrell.

“Remember though that while these are great tools, you don’t own the network but are just renting space,” she adds. “To have more control over your community, consider a talent network just for your company.”

Job distribution

“Candidates want to talk to recruiters, not just follow an account that only blasts out new career site job opportunities,” says Miller-Merrell. “Use your social networks as a way to engage in discussions about job postings as well as discussions outside those specific job opportunities.”
Jessica Miller-Merrell’s original article on the ways in which employers can use social media in hiring and recruiting can be found in full, here.
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