Social media has seeped into every aspect of our lives so there’s no reason to think it shouldn’t have an important role to play when it comes to recruitment – here, one industry expert explains how other HR professionals can use the tool to their advantage.
“Social media is a huge part of our lives,” says Jessica Miller-Merrell, “from work to family to dating and everywhere in between. It’s become ever present.”
Miller-Merrell is a workplace and technology strategist specializing in social media – she says that, in the past ten years, online platforms have become a major part of how people interact and employers can do far more than they once could.
“The strategy for using these tools has evolved,” says Miller-Merrell. “It’s become more complex and involved. It’s adapted to the ebbs and flows of each network’s popularity. It’s gone from being seen as a tool to get the word out to being seen as a place to build relationships, share resources and listen to what the workforce is saying.”
Miller-Merrell says that as technology evolves, employers are able to find exciting new ways to foster relationships and improve recruitment efforts - here are five ways she says HR managers can make the most of social media.
Social media sourcing
“The plethora of social networks out there allows you to not only engage with candidates but also monitor their professional activities, research their expertise and habits and even see what events they attend, both online and in person,” explains Miller-Merrell.
“Getting to know a potential candidate before they ever walk through the door can lead to better hiring decisions.”
Real-time focus group
“If you’re not using social to listen to your candidates, competitors and current employees, you’re missing out on valuable, free research,” she warns. “Get out there and see what people are saying about your company, what your competitors are offering and what potential candidates want.”