When the internship ends, interns will remember how they were treated and they will tell their friends. If an intern has a bad experience and tweets it, or posts it on Facebook, it’s certainly negative PR for your organization. Moreover, many universities ask their students to provide feedback after an internship. Negative internship programs can make a company look unprofessional. The best graduates want to work for the best companies, so a bad reputation can seriously hurt a company’s recruiting efforts.
Build a solid internship program
An internship program that seeks to teach interns vital career-related skills will be far more successful and enriching for everyone involved. Consider the internship as a training period. Treat and train the intern like you would a new hire. Give them the tools they need to become an asset to your company.
Try introducing interns to different facets of the business. This will allow them see what works best for them while maximizing their hiring potential. Not only does this help enrich the intern’s experience, but it also allows you to see how versatile the intern’s skill set is. The intern should leave the experience with new abilities and a larger network. The employer should end up with a strong potential candidate that is well-versed on the company. Having someone do your pesky admin tasks is nice, but cultivating your new star is even nicer.