Canadians 'more loyal' to companies who offer this

Is your team ready to spread some holiday cheer?

Canadians 'more loyal' to companies who offer this

Is your team ready to spread some holiday cheer? Consider donating to charity or volunteering at a foundation – it just might land your company on everybody’s “nice” list this season.

According to a study by charity group The Upside Foundation, seven in 10 Canadians were more likely to buy from companies that supported charities than those without a clear corporate giving program.

A similar percentage (68%) said they would be more loyal to a company known to be generous. This was supported by the majority (81%) who believe all employers should give back.

Corporate social responsibility through charitable giving helps drive economic growth, the findings suggested.

“Canadians not only prefer to support businesses that give back; they are also willing to spend more at businesses that do so,” said Debbie Gamble, innovation chief at Interac, which co-commissioned the study with The Upside Foundation.

Among holiday shoppers, about half (46%) said they gauged a company’s charitable initiatives before purchasing an item. Some (48%) were even willing to shell out more money on products from companies that gave to charity.

“Companies have a responsibility to give back to the communities that have supported them,” said Tyler Handley, a member of The Upside Foundation. “Not only is it the right thing to do; it's also a relatively simple way to better align your brand with the values of your employees and customers.”

 

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