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New names to old roles – how silly is too silly?

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HRM CA | 21 Sep 2012, 08:00 AM Agree 0
"Exciting" and "fun" new job titles are shaking up the corporate world – even though the basic job functions haven’t actually changed.
  • Paisley | 21 Sep 2012, 11:32 AM Agree 0
    I would be embarrassed to hand out a card with most of these titles. As a HR professional, I find this all too silly to worth considering.
  • Chantal | 21 Sep 2012, 12:42 PM Agree 0
    As fun as these sound, and some of them are, an organization has to know its audience and present an image in line with that audience's norms. If they can be successful with titles like 'Work Herder' then power to them.
  • Dotsie | 21 Sep 2012, 04:35 PM Agree 0
    I still maintain the title Personnel since
    it is spelt the same way in many languages. What goes around does come back around.
  • Greg | 03 Oct 2012, 01:54 PM Agree 0
    Unusual company names are establishing a track record of success (e.g. Google), so this may lead people to think that unusual job titles will also lead to success. However, most of the titles listed rely too much on North American idiom to be useful in a global marketplace.
    Like most things, the best answer depends on context. You may decide to use a label that will make an observer stop and think about what it means, or you may decide that it’s better that a wide range of people can understand quickly what you do.
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