Forget the gym. Heck even forget Zumba or Laughing yoga. A trend that started in Stockholm is quickly spreading to other cities in Europe – popping out during lunch hour for a boogie complete with disco lights and club music, then heading back to work.
‘Lunch Beat’ was first started in 2010 in Stockholm with just a handful of lunchtime enthusiasts. Now, the Swedish capital has monthly Lunch Beats that attract hundreds.
Similar events have been held in at least 10 other Swedish cities and are gaining popularity in Finland and Serbia; Portugal is next on the list, then perhaps Canada?
A typical lunch beat party starts at noon and goes on for one hour. There's no alcohol, which gives it a different ambience than night-time clubbing, according to the organiser of Lunch Beat Stockholm. “People are sober, it's in the middle of the day and it is very short, effective and intensive,” he said. “You just have to get in there and dance because the hour ends pretty quickly.”
Heeding that advice, this month nearly 500 people paid 100 kronor ($CAD13.97) to attend at Kulturhuset, a cultural centre in downtown Stockholm – the events are not-for-profit, and the cover charges are used for rent and sandwiches for hungry workers.
Organisers say anyone can organise a Lunch Beat event as long as they follow a simple rule. Everyone must dance, and anyone who doesn’t want to is advised to eat their lunch elsewhere.
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