ELAINE CRUISE SMITH

ELAINE CRUISE SMITH

Chief talent and culture leader
WORLDLYNX WIRELESS

Under Elaine Cruise Smith’s leadership, communications retailer Worldlynx was named a Great Place to Work in 2016, as well as a Best Workplace for Women in Canada, with an all-time-high employee satisfaction rating of 84.6%.

Smith’s focus for the past year has been on wellness, employee development and diversity. On the diversity front, she launched an employee resource group for women’s mentoring and networking, and introduced various diversity initiatives as part of the Worldlynx recruitment strategy to attract not only women, but also millennials, new graduates, people with disabilities and at-risk youth.

Her acute understanding of the company’s culture – which is grounded in core values – has also been used to develop sales tools that the company’s sales team relies on to win clients, providing Worldlynx with a clear example of how HR can contribute to the bottom line.
 

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