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Vice-president, people and culture
Amidst concerns about the millennial workforce’s reported penchant for job-hopping, Freshii boasts a headquarters team that is 98% millennial with extremely low turnover. A millennial herself, Ashley Dalziel attributes this success to the incredible appeal the company’s mission holds for her generation: to promote healthy living by providing affordable and convenient healthy food. “People want to do work that matters,” she says. “They want more than just a job and want to be part of a company that is about more than just making a profit.”
Dalziel has a strong background in recruitment, employment branding, talent management and leadership development, having spent a decade at Lululemon Athletica, where she helped it grow into a multi-billion-dollar organization. Her work at Freshii is already paying dividends, too – the company won the Best Workplace Culture Award at the 2016 Canadian HR Awards.