ANNA PETOSA

ANNA PETOSA

Vice-president, people and culture
PELMOREX MEDIA

As VP of people and culture for a media company approaching its 30-year mark, Anna Petosa’s top priority for  the past year has been spearheading a cultural transformation project to ensure Pelmorex keeps pace with constant disruptions in the industry. In response to one identified HR service gap – the need for employees to share the vision of the company and see the relevance of their roles – Petosa and her team launched a program called ROAD Trip to a Performance Culture to increase engagement and foster the desired performance culture. The program is composed of four aspects: Recognition (of others and its importance), Objectives (setting SMART ones), Assessment (regular dialogue with managers) and Development (continuous L&D).

For 2017, Petosa will be focusing on harnessing HR data analytics to completely shift Pelmorex Media’s HR department from an administrative role to a strategic one.

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