ALANA FREE

ALANA FREE

Vice-president, people and culture
GOODLIFE FITNESS CLUBS

In her two decades with GoodLife Fitness, Alana Free has worked her way from receptionist to club manager and eventually L&D manager. She has been responsible for opening new club locations across Canada; now, as VP of people, she oversees a team of 14,000 associates.

Over the past year, Free and her team have implemented a new technology system that allows GoodLife to communicate more effectively with its 1.25 million club members while significantly reducing the use of paper. Free also handled the people management side of a significant corporate upheaval, which included providing job transition services such as career counselling, resume-building seminars, education allowance programs and even time off for job interviews while employees still worked with the company.
 

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