Amanda Chew

VP of global talent and culture
G Adventures

Many organizations face recruiting challenges, yet few are willing to try a new, unconventional approach. Chew is not one of these timid HR leaders.

In an effort to avoid hiring “brilliant jerks,” she developed an innovative way to assess whether a candidate is an optimal cultural fit for the organization. “What we came up with at our headquarters in Toronto, also known as base camp, is the wheel,” she says.” It’s a roulette wheel with a flapper that lands on preloaded questions. We call it the G Factor wheel.” Questions can be standard, such as what makes a good customer experience, to unexpected, such as “Describe your experience in the adult film industry.” G Adventures remains so committed to the wheel that the owner and founder himself had to pass it.