Alana Free

Vice president of people and culture
GoodLife Fitness

It can be tempting for company leaders to simply dismiss negative feedback, but GoodLife Fitness did exactly the opposite. In 2008, the health club spent a year and a half assessing work conditions through town hall forums with regional and club managers around Canada, and decided to take action on their suggestions.

“Listening to the front line is the most important thing,” says Free. “Listen to your front line, evaluate what they say and then respond – that’s the key.”

As a result of this accountability, as well as an upbeat corporate culture that stresses a commitment to helping fellow Canadians, GoodLife has now won three Achievers 50 Most Engaged Workplaces awards. Free plans to continue listening to employee feedback and driving engagement through responsive action.
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