When the price isn’t right: fired model awarded $7m

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A former Price is Right model Brandi Cochran has been awarded $7m after she sued the show for harassing and firing her when they found out she was pregnant. Cochran claimed she was called names including "wide load”.

Cochran was first awarded $775,000 in damages, but after the jury heard testimony about possible punitive damages, which serve as punishment for intentional wrongdoing, they chose to increase her award by $7,763,440. The jury in the case ruled that the producers of the show had acted with malice by not taking her back after her pregnancy.

“I hope my case will help other women in the same situation,” Cochran said.

Cochran told the Los Angeles Superior Court the show’s producers began treating her poorly after she told them in December 2008 that she was expecting twins. Once she was pregnant, producers made disparaging remarks about her eating habits and weight, and removed her from the show’s website, she said.

Producers for The Price is Right plan to appeal.

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