Referral based recruiting leads to lower turnover

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It’s not exactly news that if you’re not online you might as well not exist, but it seems social networking is worth more than just lip service. People recruited through social media and personal connections are happier in their jobs, and stay for longer, according to a new study.

The study, which was conducted by The A-List, found that:

  • More than 60% of those who used social connections to get jobs reported being extremely satisfied, while less than 20% of those who got jobs through traditional means such as job boards said the same with almost half (45%) of the second group reporting  dissatisfaction.
  • Employees who were referred into positions, including through social media connections, had only a 12.8% turnover, compared with traditionally hired staff, who had a 19.3% turnover.

The  study also showed that job-seekers are networking through Facebook more than any other site - despite the fact that recruiters tend to focus on LinkedIn.

While most of those referred said they found their job through friends and relatives (73%), Facebook  accounted for almost one-fifth of the share (17%), well above  LinkedIn’s 4%.

Forum question: Are you making the most of your social media connections, and those of your employees?


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