“Instead of developing one-off social responsibility
initiatives or even cause marketing campaigns for employees, consider how you can support a sense of shared responsibility across the business and thereby engage employees in more meaning,” advised Bahr Thompson.
“Treating employees as customers is not a new idea. However, the difference between human resources and human relationships is significant.
“Supporting employees across the me-to-we continuum encourages more holistic relationships between employees and employers.
“It enables employees to achieve their full potential based on mutual understanding, mutual respect, mutual reliance and mutual benefit thereby cultivating more loyal connections.”
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