HR and social technology: A perfect match?

Mark David
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In order to retain these older and wiser employees, Pfeiffer believes that HR managers need to motivate them as much as possible. By properly educating them on the benefits of social media, and how they can enhance the everyday workplace experience and the sharing of knowledge, data and information, the veteran employees may change their minds, thus decreasing the high turnover rates.

“To hold on to them, they need to continue to motivate and educate them,” Pfeiffer says. “The longer the qualified employees stick around, the more the company will benefit and profit from them. Keeping the most talented workers on board for the long term is becoming one of the most important jobs of HR departments.”

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