Heineken’s hilarious hiring campaign
The Dutch brewing company received a staggering 1,734 applications for an intern position on its event and sponsorship marketing team but rather than grilling candidates in a conventional interview, the organization decided to push the potential new employees out of their comfort zone.
In a recruitment campaign dubbed “The Candidate,” Heineken staged a series of bizarre events during each applicant’s interview, while secretly filming their responses. This is the final product:
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Sitting through hours of interviews is a repetitive process and when you’ve got the very best recruits vying for a spot on the team it can be hard to discern which one wins – that’s why Heineken decided to do things a little differently…