Dating site to set up workers with employers

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"Nobody has really matched personalities in terms of the applicant and the supervisor. That's not something that LinkedIn or Monster do," Warren said, explaining eHarmony's plans to get into the employment industry.

"(The career market) is such a big market that we do expect it to grow faster than our core product," the octogenarian clinical psychologist and eHarmony CEO said in an interview.

Finding love is not easy, and neither is the increasingly crowded online match-making industry.

The market is dominated by Barry Diller's IAC/InterActiveCorp, owner of as well as other sites for the lovelorn. IAC has also been gaining market share through acquisitions, including dating app Tinder.

Los Angeles-based EHarmony plans to launch its recruitment service - Elevated Careers - in 2016, and expects the business to contribute about 60 percent of the company's revenue within three years.

In the meantime, visitors to can sign up either as a job-seeker or recruiter.

Work on the project has been under way for more than a year. "It's so important that Elevated Careers is developed to eHarmony standards via client feedback," a spokeswoman said.

The new service speaks to eHarmony's need to diversify as IAC/InterActiveCorp bulks up ahead of the planned public listing of Match Group, which will hold the company's dating businesses.

IAC pushed deeper into the mobile-based dating business last month when it agreed to buy PlentyOfFish.

Match Group did not respond to requests for comment on whether it plans to launch a recruitment service.


EHarmony has no plans to go public, Warren said.

"We love the position of being able to manage our own situation and not feel pushed by any public groups," he said.

"We're very much on the side of remaining private as of this time."

Daniel Kurnos, an analyst at brokerage Benchmark Co, estimates that eHarmony, whose biggest shareholder is Madrone Capital Partners, has a market value of about $1 billion.

The U.S. online dating market is worth more than $2 billion annually, he said.

In comparison, the online career market - which includes LinkedIn Corp and Monster Worldwide Inc - is worth about $6 billion a year, said Lisa Rowan of market research firm IDC.

The entire talent acquisition and staffing market worldwide is worth about $94 billion, she said.

EHarmony expects "high and double-digit" revenue growth in percentage terms this year, to between $275 million and $350 million.

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