At Croud Australia, the process is referred to as ‘croudsourcing’, and is a model that has proven its success by using a dedicated network of market expertise within specific sectors.
Third party workers are engaged to work on client accounts from home or offsite premises, and must have a minimum of three years’ experience in their chosen field to be accepted into a network.
Workers also have to undergo routine training and testing as a part of Croud’s in-house Knowledge Academy.
Headquartered in the UK, Croud now has a network of 250 ‘croudies’, which has been established in just four years – 30 of these are based in Australia.
Croudies liaise solely with the company’s internal team when it comes to finding work.
Crowdsourcing has been a technique used by employers for decades – many prominent companies have adopted it as a method of broadening their creative horizons.
Examples of successful crowdsourcing include:
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- Toyota’s 1936 logo-designing competition
- The 1955 Sydney Opera House architecture contest
- Wikipedia’s launch in 2001
- YouTube’s 2005 launch
Crowdsourcing offers multiple benefits to employers, providing aspects of outsourcing but with the elimination of associated issues, such as unforeseen costs, risks to client confidentiality and quality control.