6 core areas where HR can add value … and be seen doing it

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HR plays an integral role in company performance, and newly released data has identified six key areas which constitute the core areas of demonstrable HR proficiency.

"We can empirically show that when HR professionals demonstrate these six competencies, they are seen as personally effective and they impact business performance.”

This was the view of a director of the recent 2012 Human Resource Competency Study, which garnered data from over 20,000 respondents. The study concluded that to optimise their own success, HR managers need to be:

1 strategic positioners who understand evolving business contexts, stakeholder expectations and business requirements, and are able to translate them into talent, culture and leadership actions.

2 credible activists who build relationships of trust and have a clear point of view about how to build business performance.

3 capability builders who define, audit and create the organization capabilities required for sustainable organizational success.

4 change champions who initiate and sustain change at the individual, initiative and institutional levels.

5 HR innovators and integrators who look for new ways to do HR practices and integrate those separate practices to deliver business solutions.

6 Technology proponents who use technology for efficiency to connect employees and to leverage new communication channels, such as social media.

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