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HRM CA | 21 Aug 2014, 11:05 AM Agree 0
With social media becoming a popular platform for sharing information, it can be difficult to be heard amongst the noise. Publisher Blaise van Hecke explains how books are fast becoming an effective alternative.
  • Justin B. | 25 Aug 2014, 04:44 PM Agree 0
    I can see the merit and value in this, but would this be successful with a generation that is more interested in reading a headline than a news article? There will certainly be a sub-section of the population who will read the book, but I don't know how wide the reach will be. Also, at least for me, I only want to read about companies I'm interested in. I would read about what Starbucks is doing. I don't really care what Grand & Toy is doing for example.
  • Krista M | 26 Aug 2014, 02:14 PM Agree 0
    Goodlife Fitness, a large fitness corporation in Canada, employed this strategy. The book 'Living the Good Life' (which is freely given away in all of their clubs) was written by the CEO David Patchell Evans and chronicles his life and the story of Goodlife Fitness.

    As a member of Goodlife, I have read the book and actually did feel a deeper connection with the company after doing so. The book outlined their beliefs, values, goals, offered personal wisdom from the CEO, and made you care more about the company. I agree that books are a great way to engage your customers (if you can write a good one!)
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